The Online Advantage
While speaking to my friends recently, I was surprised to hear that many of them dislike purchasing discount women’s clothing online. This struck me as odd, because even though they presented arguments, such as being unable to see the physical product or try it on, I have always found that the advantages of buying online far outweighed the disadvantages. So, to all of you online shopophobes, please allow me to present my case.
I can get things online that I can’t find anywhere else. This is the most important advantage to me. Like many, I crave designer goods, but it’s harder to comparison shop locally. I also wear specialty size clothing, which makes shopping at home too much of a hassle. I don’t want to take everything to the tailor, when I could just get my exact size online.
Online stores are open all the time. 24/7. Which means, with my schedule, I can shop while most people are asleep, and I can even sneakily browse through clothing at coffee shops or wi-fi hotspots. That sort of freedom is addictive. I don’t have to dress up to look at fancy clothes, or even get out of bed.
There are less impulse buys online. If you have to wait three to four days to get your purchase, you tend to think a little bit more about it. You won’t buy a belt because it matches what you have on right now, nor will you splurge on a dress for a party tonight, and then never wear it again. It’s a forced planning mechanism.
Online stores provide electronic receipts in e-mail form. For me, since I do most of my banking online, this is a lifesaver. I can monitor all of my expenditures straight from my computer, rather than from my checkbook and paper receipts.
|
|
|
|
|
 |
